[英英] AMA商业与管理词典

What in the world is an acid test ratio, and what does chemistry have to do with anything? How can you talk about your chase demand strategy, per request of the board, if you have no idea what they’re talking about? The business world today consists of a constantly growing range of terminology that not even the brightest and most confident MBA graduates can improvise their way through without a thorough understanding of what they’re talking about. The AMA Dictionary of Business and Management is your one-stop reference guide to learning this array of terminology so you can impress your bosses and intimidate your peers.Prepared by a noted encyclopedist, this invaluable, one-of-a-kind resource covers a vast range of terminology from all areas of business including management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business. The book explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more–all the crucial ideas that have transformed business practices and management science in the past 25 years.With the clear, authoritative explanations of more than 6,000 key business terms–including thousands of technical terms omitted from even premiere unabridged dictionaries–as well as longer entries for ideas needing more elaborate explanations, The AMA Dictionary of Business and Management supplies the depth and clarity needed to better understand the expansive and complex business world of the twenty-first century.